That firmware at that link is English only, is the printer set to English? If not, it could have corrupted it.
Don't troubleshoot a brand new dead machine, return it as defective.
I am replaced machine for new at the local store but I'm not dare to do upgrade firmware. On the other hand its very dangerous to be on network becouse "Man- in--The--Middle (MiTM) attack where a person on the network can force a “downgrade” of the session between a client and server to use SSLv3 instead of a more secure protocol such as TLS", its based on offical Xerox Security Mini Bulletin XRX16H_V1.0 (PDF 239.1K), March 03, 2016.
Its very problematic, problematic situation.
I'm an electrical engineer, this situation from famous company Xerox did not expect.
In particular, no one has answered my request via e-mail and chat options Xerox's is non stop inactivated.
No, no more experiments with problematic firmware. This is a disgrace for Xerox.
I see a lot of people complaining with problems with the firmware upgrade on Xerox machines.
Stevan, electrical engineer