I highly suggest you do not do it (It's slow, and fairly unreliable as a protocol), but if you must, you need to enable WSD, which is not on by default.
CWIS > Properties > Connectivity > Setup > WSD > Edit > Enable > Apply
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I'm trying to make WC5955 visible to all in add a network printer but it does not show up. I can only install it by typing its IP address.
WC5955 IP address is 10.10.10.10